The Business Doer
The Business Doer brings the essentials of business into one hub. Anyone curious can find concepts, strategies, business cases, and types of analysis explained clearly, without assuming your experience.
The Ansoff Matrix organizes growth choices into four strategies: market penetration, market development, product development and diversification.
Read the full analysis→Marketing & GrowthConcept
A target market is the customer group a business chooses to focus on. This beginner guide explains how to define that group, what evidence to use, how specific it should be, and how it differs from a market segment or Ideal Customer Profile.
Oct 12, 2026Marketing & GrowthConcept
Market segmentation divides a broad market into smaller customer groups with relevant needs, characteristics, or behaviors. This guide explains how it works with a simple example.
Oct 10, 2026Finance & EconomicsConcept
Net profit is what remains after a business subtracts all recognized expenses from its income for a period. This guide explains the calculation with a simple example.
Oct 9, 2026The Business Doer Lab
The Business Doer Lab creates custom market studies, business plans and strategic reports around your company, evidence and decisions.
Every week: a concise summary of newly published articles, in English. No issue when there are no new articles.